04 · web
€3,500–5,500, fixed scope, three to five weeks. The performance target goes into the contract, is measured on the real page with your real content — not an empty template — and the final milestone waits until it is hit. This exact site is the proof: Astro, vanilla CSS, desktop Lighthouse 100 on the pages without a video hero — and 99 on the homepage, which runs one anyway.
what ships
What actually ships on your site?
What gets cut
- Framework tax. A five-page marketing site does not need a client-side framework runtime — anything that does not react to input ships as static HTML, nothing more.
- Tracker weight. No analytics suite loads ahead of your first paragraph. If you need numbers, they come from server logs, or from a script that costs you nothing in Largest Contentful Paint.
- A hero video that blocks paint. Every video on this site is gated behind a still image, and never loads on a phone, under reduced motion, or with data-saver on — it plays only once the page is already interactive.
What stays
- Design and build on Astro with vanilla CSS — no framework tax, nothing shipped that your visitor does not need
- A Lighthouse performance target written into the contract, measured on the real site with real content
- AI-search ready by default: schema, llms.txt, AI-crawler access — the €900 audit's checklist is built in, not sold separately
- Bilingual builds available — this site runs a full EN/RU build with hreflang done right
- Built from the content and exports you hand over — a new build or a redesign needs no login to your production admin, your CRM or your user database, so nothing about your users or customers ever reaches my machine
- You own the repository and everything in it on final payment
Not included
- Ongoing content production and brand identity from scratch — bring your own designer, or I will recommend one
- Web applications and SaaS builds — real products deserve their own scoping conversation, not a website package
- Carrying a live user base across — accounts, orders, submitted-form history, a production CMS with real profiles. That is a migration rather than a build, and it starts with a written agreement on who touches that data and how, before the scope conversation; it is quoted separately
The guarantee
The performance target is contractual: if the homepage doesn't hit the agreed Lighthouse score at launch, the final milestone waits until it does.
How engagements work
- Fixed price, milestone payments — typically 30/40/30 — your prepayment never exceeds one milestone.
- Payment by bank transfer against an invoice — the account details and the currency are on the invoice. Invoices carry no VAT: EU and UK clients self-account for it under the reverse charge, other jurisdictions owe none.
- Contract and NDA before any work beyond the audit — yours or mine, with an English-law option.
- Registered sole proprietorship in Armenia since February 2026. GMT+4: my afternoon is your morning, every working day.
See where this package sits on the full price ladder, or read how the contract, milestones and warranty work on the Trust & Process page.
Questions
What people ask
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Why €3,500–5,500 when site builders are free?
Squarespace and Webflow are free to start, and that's exactly the point — you pay for whatever the builder decided your page needs, whether your visitor needs it or not. €3,500–5,500 buys three things a builder can't: a Lighthouse target measured on the real page with your real content, not an empty demo template; AI-crawler readiness built into the markup from day one; and a codebase you actually own and can hand to anyone. This site is the demo — measure it yourself.
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Is Lighthouse 100 realistic with real content?
Yes on most pages — and it's written into the contract, not promised verbally. Most "100" scores you see online are measured on an empty template before real images, fonts and tracking scripts land. This site measures 100 on desktop on the pages without a video hero, and 99 on the homepage, which runs a full scroll-driven video — a harder case than most marketing pages you will ever ship. The target is set per project against your real content, and the final milestone waits until it is hit.
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Do you migrate or redesign existing sites?
Yes — and it splits into two jobs with two different starting points. A redesign runs exactly like a new build: content and structure carry over from exports you hand me, nothing needs a login to your production admin, and the fixed scope and terms are identical. A migration that has to carry a live user base across — accounts, orders, submitted-form history, a CMS full of real profiles — is the other job: it starts with a written agreement on who touches that data and how, before we talk scope, and it is quoted separately. Either way the AI-visibility checklist runs against your existing pages first, so decisions are grounded in what is actually broken, not a guess; if you have already ordered the €900 audit, its findings roll straight into the scope.
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Who owns the code once the site is live?
You do — the repository and everything in it, transferred on final payment. No licensing fee, no "powered by" lock-in, no proprietary CMS you rent by the month. It is a standard Astro codebase with vanilla CSS: any engineer, in-house or hired later, can open it and work without translating it out of a platform first.
Ready when you are
Write two sentences about what you're trying to do. You'll get a straight answer — including "you don't need me for this" when that's the truth.
Contract & NDA before any work beyond the audit · milestone payments, typically 30/40/30 · 30-day warranty · registered business, Armenia · GMT+4, EU hours · Trust & Process